ACQUIRE TRAINING AND EXPERT KNOWLEDGE. ESSENTIAL FIRST STEP TO GET A BETTER JOB AND A SECURE FUTURE
- https://www.coursera.org/
- https://www.udemy.com/
- https://join.skillshare.com/
- https://pll.harvard.edu/catalog/free
- https://www.edx.org/
- https://www.open.edu/openlearn/free-courses/full-catalogue
- https://online.stanford.edu/free-courses
- https://nationalcareers.service.gov.uk/find-a-course/where-to-find-free-online-learning
- https://www.simplilearn.com/skillup-free-online-courses
- https://alison.com/
- https://www.khanacademy.org/
Free Online Courses
Learning new skills can be both time-consuming and challenging. In fact, according to Josh Kaufman, international bestselling author of The Personal MBA, it takes 20 hours to go from knowing nothing about a particular subject to being pretty good at it. Of course, if you want to become an expert, that takes even longer.
Online courses allow you to get a head-start on the fundamental skills you need to grow in your career or switch to a new field. Here are the absolute best ones:
- Fundamental Marketing: Inbound Marketing Certification by HubSpot Academy
- Content Marketing: Content Marketing Certification by HubSpot Academy
- Social Media Marketing: Social Media Marketing Course by HubSpot Academy
- Email Marketing: Cold Email Masterclass by Mailshake
- SEM: Google Ads by Google Skillshop
- Sales: Inbound Sales Certification by HubSpot Academy
- Ecommerce: How to Start a Dropshipping Business by Shopify Academy
- Coding: Intro to HTML and CSS by Udacity
- Personal & Professional Development: Conquering the Fear of Public Speaking by Udemy
- Design: Graphic Design Course by HubSpot Academy
- Business & Finance: The Fundamentals of Business by Smartly
- Writing: Good with Words: Writing and Editing by University of Michigan
- Communication: Communication Skills – Persuasion and Motivation by Alison
- Entrepreneurship: How to Build a Startup by Udacity
- Humanities: Introduction to Digital Humanities by Harvard University
- Languages: Basic Spanish 1: Getting Started by the Universidad Politécnica de Valencia
2. Build Your Web Presence by Google Digital Garage
Length: 30-60 Minutes
Learn the basics of websites, local business listings, review sites, social media, mobile apps, and more. This course is a helpful introduction to making your business visible online without delving too deeply into the specifics. We recommend it for small business owners and marketers just starting out in their careers.
Recommended for:
- Small business owners
- New marketing professionals at small businesses
3. Google Analytics for Beginners by Google Analytics Academy
Length: 4-6 Hours
This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. We recommend this course for both beginner and advanced marketers who need a refresher on Google Analytics or need more advanced instruction.
Recommended for:
- Marketing professionals at every level
Free Content Marketing Courses
4. Content Marketing Certification by HubSpot Academy
Length: 6-7 Hours
Power your business with remarkable content. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career. While every professional will benefit from taking the content marketing certification course, it’s especially recommended for new content writers and content managers.
Recommended for:
- New content marketers, content writers, and content managers
- Experienced non-marketing professionals moving into a content marketing role
5. Viral Marketing and How to Create Contagious Content by Coursera
Length: 4-5 Hours
Ever wondered why some things become popular, while other things don’t? This course explains how things catch on, and can help you apply those ideas to become a more effective marketer. This is a good course to take if you feel your marketing efforts aren’t yielding the results you want or aren’t becoming as widespread as you’d like.
While individual contributors would benefit from taking this course, marketing managers who have a hand on ideation and strategy would most benefit from the knowledge they gain.
Recommended for:
- Mid- and senior-level marketers with a hand on strategy and ideation
- Brand managers of all levels
6. Online Video Marketing Course by HubSpot Academy
Length: 2 Hours
This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. It’s an excellent course for individual contributors with a hand on video creation and content creation. Managers would also benefit from taking the first course, “How to Create a Successful Video Marketing Strategy,” if they’ve not yet established a video marketing strategy.
Recommended for:
- Video and content marketers getting started with video marketing
- Marketing managers who want to start a video marketing strategy
Free Social Media Marketing Courses
7. Social Media Marketing Course by HubSpot Academy
Length: 4-5 Hours
This course provides you with everything you need to build a social media strategy — including tools to help you attract new customers, build loyalty, and shape a positive conversation around your business. It’s a great fit for marketers of all levels who need a strong foundation on social media marketing.
Recommended for:
- Marketers of all levels delving into social media marketing
- Business owners who want to create a social media marketing strategy
Once you’ve completed this overarching social media marketing course, you can then jump into the following channel-specific courses.
- Facebook Marketing (~1.5 Hours): Facebook is a huge platform, ripe with marketing opportunity. Learn how to develop an effective marketing strategy using Facebook that covers all the bases.
- Twitter for Business Marketing (~2 Hours): You know Twitter beyond the basics, and now it’s time to bump it up a notch. In this course, you’ll learn the advancements in building and launching a successful Twitter marketing strategy.
- Instagram Marketing (~2.5 Hours): An Instagram marketing and advertising strategy is one of the most powerful ways to connect with customers and drive marketing impact. This course takes you from the beginning to the end of planning an Instagram marketing strategy.
- YouTube Marketing (1.5-2 Hours): HubSpot’s course in YouTube Marketing is an in-depth, expansive set of tools and lessons that offer successful strategies to grow a monetized, optimized YouTube channel. It’s ideal for social media managers and anyone who would be creating videos for your company’s YouTube channel.
8. Introduction to Social Media Strategy by Skillshare
Length: 30-60 Minutes
Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, this course can teach you how to craft a social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to buying paid advertising, this course walks you through a proven process for creating custom social strategies. It’s ideal for new marketers who need a quick refresher or overview.
Note: Skillshare offers community members free access to its courses for 14 days — you’ll need to sign up as a member to access the class for free.
Recommended for:
- Marketers of all levels delving into social media marketing
- Business owners who want to create a social media marketing strategy
9. Video Storytelling for Social Media by Social Creators
Length: 5 Days
This crash course is set up like a challenge. The goal? Help you make high-quality videos with your iPhone or Android device so you can start vlogging and share engaging videos on your social media accounts. It’s ideal if you’re planning to market your brand or business over video-based channels such as Instagram or TikTok, and it’s specially a good fit if you don’t want to spend money on expensive video gear.
Recommended for:
- Video marketers and content creators wanting to create storytelling videos
- Freelance bloggers and content creators wanting to create more videos
10. How to Create an Instagram Content Plan by Later
Length: 1-1.5 Hours
This video series is a great introduction to the Instagram world. You’ll learn how to gain more followers, build a community, and create content that drives true engagement. It’s ideal for you if you’re interested in finding influencer partners on Instagram and build a visual identity.
Recommended for:
- Marketers at small businesses without an Instagram strategy
- Freelance bloggers and online content creators
11. Free Social Media Analytics Course for Beginners by Quintly
Length: 10-11 Hours
This class will cover the basic principles of social media analytics, and is helpful both for beginners and for marketers who want to refresh their knowledge. It aims to help anybody involved in social media analytics, whether you’re working for a brand, an agency, or the media. We highly recommend this course for new social media marketing managers who don’t know how to measure analytics for their company’s social channels.
Recommended for:
- New social media marketing managers who are unfamiliar with social media analytics
- Any marketer who’s interested in specializing in social media marketing
12. Twitter Flight School by Twitter
Length: Various
Twitter Flight School isn’t so much as a course as it is a school for both advanced and beginner Twitter marketers. Whether you’re a social media coordinator or the director of social media marketing at an enterprise firm, Twitter Flight School’s courses will help you build the knowledge and skills you need to scale and improve your Twitter marketing strategy.
The courses have been designed to help you level up your expertise with advertising on Twitter, so that you can succeed. We don’t recommend it if you’re not planning to extensively use Twitter as a marketing channel.
Recommended for:
- New and experienced social media professionals who are planning to use Twitter extensively
- Any marketer or professional who wants to specialize in Twitter marketing
Free Email Marketing Courses
13. Cold Email Masterclass by Mailshake
Length: Self-Paced
Whether you use cold emails to connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating their power. Sujan Patel reveals eight lessons that will show you how to turn theory into practice, tapping into existing cold email best practices and deploying them in a way that’s both efficient and effective.
It’s not applicable just to cold emails, either. You can use the course to learn email writing best practices that will serve you as you market to leads and prospects who’ve subscribed to your email list.
Recommended for:
- Any marketer or professional who’s planning to email leads or other professionals in their network
- Any professional who wants to improve their cold emailing skills
14. Email Marketing Certification by HubSpot Academy
Length: ~3.5 Hours
Email marketing is a necessity to learn. By completing HubSpot’s course, you’ll walk away with expansive knowledge in all things email marketing, from templates to testing, as well as a certification to add to your resume. This is an excellent follow-up to the Cold Email Masterclass, allowing you to specialize specifically in email marketing. You’ll learn to segment your user base and optimize email deliverability rates.
Recommended for:
- Marketers of all levels who are planning to do email marketing
15. Email marketing masterclass by Mailmodo
Length: ~1.5 hours
If you’re starting as an email marketer or want to know the basics of it, this email marketing masterclass by Mailmodo is the perfect course for you. The USP of this course is that it teaches you so much in such a short amount of time. The entire course is divided into 7 chapters, with an assessment at the end of each chapter. The topics include email list segmentation, deliverability, email design, and AMP emails. At the end of the course, you even get an assignment to practice what you’ve learned on their platform completely free of cost. You also receive a certificate of completion.
Recommended for:
- New and aspiring email marketers.
- People who would like to understand how email marketing works.
Free SEM Courses
16. Google Ads by Google Skillshop
Length: Various
If you don’t know where to start with Google’s ad products, Google’s Skillshop for Google Ads may be for you. You’ll figure out where to get started in mini, bite-sized lessons or jump straight into the certification process. Topics include programmatic ads, search ads, discovery ads, and video ads. If you already have experience with Google Ads, you can forgo taking the courses and instead apply your existing knowledge using a series of exercises.
Recommended for:
- Marketers of all levels who want to further their knowledge or practice their existing Google Ads knowledge
- Business owners who want to learn how to set up Google Ads
17. SEO Certification Course by HubSpot Academy
Length: 2-3 Hours
Interested in building traffic, but unsure about a successful strategy? Our SEO crash course eliminates the pains of navigating a concrete SEO strategy and provides you with the tools to implement a winning one. Because it starts from a basic starting point, we recommend it for beginner marketers only. If you’ve been in a digital marketing role for a few years, chances are you’re familiar with most of this information.
Recommended for:
- New marketers who want to learn the basics of SEO and improve their SEO skills
- Experienced non-marketing professionals who want to learn SEO
Free Sales Courses
18. Inbound Sales Certification by HubSpot Academy
Length: 2-2.5 Hours
In this certification course, you’ll learn how to grow your sales pipeline, close more leads, and grow your career. It’s ideal for new sales professionals or experienced salespeople who need a refresher or formal training in core sales skills.
Recommended for:
- New and aspiring salespeople
- Experienced sales professionals who need a refresher in sales fundamentals
Once you complete this initial certification, you can then dive into more specific topics such as sales enablement and management training.
- Sales Enablement Certification (Length: 4-5 Hours): In this self-paced online course and exam, you’ll learn how to align marketing and sales for optimal efficiency. You’ll learn to bridge the gap between marketing and sales teams with strategies and tactics from sales leaders.
- Sales Management Training (Length: 3 Hours): Learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and on-boarding programs to help your sales team grow.
19. The Art of Sales: Mastering the Selling Process Specialization by Northwestern University
Length: 6 Months
This course is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for initiatives within your company. Plus, the most important art in sales is knowing how to get a «yes.» This course teaches this, as well as methods to improve efficiency as a salesperson.
Recommended for:
- Sales managers who want to improve the performance of their sales team
- Experienced salespeople looking to level-up their skills
20. The SMART Sales System by SalesScripter
Length: 16-18 Hours
This program is designed to give you a strategy-backed process. It covers building a value proposition, asking the right questions, closing more effectively, and more. You’ll sell more, and even better — selling will become more fun. After you’ve watched all of the videos in the training course, you’ll have an overview of the most important topics in sales.
Recommended for:
- New sales professionals trying to get a high-level overview of the most important sales topics
- Sales managers who want to level-up their team
10 Free Artificial Intelligence Courses to Get Up to Date.
1. ChatGPT for Beginners: The Ultimate Use Cases for Everyone
Level: Beginner
English language
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2. ChatGPT Plan: Create your business plan with ChatGPT
Level: Beginner
Spanish Language
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3. Prompt Engineering for ChatGPT
Level: Beginner
English language
Link: https://lnkd.in/dwmjCaZQ
4. Sell more with ChatGPT: Master the revolution – Basic
Level: Beginner
Spanish Language
Link: https://lnkd.in/dnUzzAT6
5. ChatGPT Prompt Engineering for Developers
Intermediate level
English language
Link: https://lnkd.in/dqMSfHCZ
6. ChatGPT in education
Level: Beginner
Spanish Language
Link: https://lnkd.in/ddDWrgq2
7. Chat GPT 101: Uses and How to Boost your Business
Level: Beginner
Spanish Language
Link: https://lnkd.in/dkPQGPF4
8. Become an AI-Powered Engineer: ChatGPT, Github Copilot
Intermediate level
English language
Link: https://lnkd.in/df92AVjP
9. ChatGPT Building AI Plan
Intermediate level
Spanish Language
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10. Elements of AI
Level: Beginner
Spanish Language
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AI COURSES
These are the 15 best free courses I would recommend to learn AI
1. Fundamentals of rapid engineering
This course introduces the basic concepts of warning engineering and advances to advanced warning techniques.
2. ChatGPT Prompt Engineering for Developers
A free course on ChatGPT prompt engineering by DeepLearning AI and OpenAI.
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3. Google’s introduction to generative AI
With the aim of explaining what Gen is, how it is used and how it differs from traditional machine learning methods.
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4. Harvard Introduction to AI with Python
Learn how to use machine learning in Python in this introductory course on artificial intelligence.
5. ‘What is generative AI?’ from Microsoft
The basics of Gen AI, with topics including what it is, how it works, how to create your own content, different types of models, future predictions, and ethics.
6. Learn the directions
A complete course in prompt engineering with more than 60 content modules.
It takes you from beginner to advanced in the art of notice engineering.
7. Google’s introduction to responsible AI
Find out what responsible AI is, why it’s essential, and how Google implements it in its products.
8. Harvard Data Science: Machine Learning
Learn about training data and how to use a data set to discover potentially predictive relationships.
You will also learn how to create a movie recommendation system and data science techniques.
9. LangChain for LLM App Development
Gain essential skills to extend the use cases and capabilities of language models in application development using LangChain.
10. Microsoft streamlines your work with Microsoft Bing Chat
Discover how Bing Chat can perform a wide variety of tasks and help you streamline your entire workflow, from generating ideas and summarizing data to solving common work problems.
11. How to create LLM applications that can view Heart Speak!
12. Microsoft AI Fundamentals: Generative AI
Understand how generation AI applications such as co-pilots support efficiency. Describe how prompts and responses can be adjusted
13. Amazon AI Learning Plan for Decision Makers
14. Generative AI for everyone.
Get an overview of AI tools and learn from real examples of generative AI in use today.
15. AWS Generation AI with Large Language Models
Gain basic knowledge, practical skills, and a working understanding of how generic AI works
FREE Sustainability courses from the United Nations.
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